Asma has 20 years MENA experience spanning both the private and public sectors with proven expertise in helping clients realize dramatic cost reductions and improvements in operational efficiency and financial transformation. Areas of expertise include strategic planning, strategy management, operational transformation, SG&A cost reduction, systems design and implementation.

She has working on many organization transformation including review of organization structures, Identifying and securing sources of financing, including bank loans and private funding sources.

Asma holds MBA- American University of Beirut. Diploma, Private Equity – London Business School, UK and Diploma, Strategic Financial Analysis for Business Evaluation – Harvard Business School, USA