Compass Capital has engaged revo as a consultant to come up with repositioning strategy of Designopolis mall located in West of Cairo into a lifestyle centre Walk of Cairo (WOC).

WOC is not a typical mall, rather a place to meet, entertain, dine and relax within its public facilities. The aspiration was to regenerate, innovate and revise the existing project into a WOW talk of the town offering that will result in a higher footfall. Taking this format to the next level, the client aspired to develop a unique concept.

The Client has requested a pre-concept brief which included: high –level competition analysis, development highlights including positioning and unique selling point, recommendations on projects masterplan in terms of: layout , area schedule , back of house, parking and deliveries. Recommendations in terms of  target tenants that fits into leasing strategy and mix for such a lifestyle destination. Recommendation’s for the zoning /theming of various areas of the project in terms of look, feel and experience.

Today WOC (https://walkofcairo.com/ ) is one of the most popular destinations in Cairo.